From Counterfeit Gods: The Empty Promises of Money, Sex, and Power, and the Only Hope that Matters

"The human heart takes good things like a successful career, love, material possessions, even family, and turns them into ultimate things. Our hearts deify them as the center of our lives, because, we think, they can give us significance and security, safety and fulfillment, if we attain them." Thus anything can be an idol and, really, everything has been an idol to one person or another. The great deception of idols is we are prone to think that idols are only bad things. But evil is far more subtle than this. "We think that idols are bad things, but that is almost never the case. The greater the good, the more likely we are to expect that it can satisfy our deepest needs and hopes. Anything can serve as a counterfeit god, especially the very best things in life."