Of course, it excited people like actors, pop stars, clergy, and politicians, who told us the end of the world was nigh. Again. You know, the people whose only association with bees is putting honey in their herbal tea.
Washington Post: Call off the bee-pocalypse: U.S. honeybee colonies hit a 20-year high
You will never go broke predicting the end of the world. Just ask the leaders currently in Paris.