How Christian history appears to a fellow writing in Marketing Week:
"Organised religion developed some of the first truly great global brands. They created powerful, globally recognisable symbols such as the cross, told great brand stories, used the mass media of churches, used brand ambassadors (clerics, missionaries), created a sense of identity by attacking rivals through various holy wars and created a sense of awe and spectacle through grand cathedrals and major festivities." - SEAN BRIERLEY