Viewership for Miss America 2019 plunges 23% after swimsuit portion is cut
I suppose it's easy to blame something superficial for a business disaster. As stated in a post below, when those in charge are more interested in impressing their peer group rather than their customers, and do so in a scolding, condescending, and morally "superior" manner, the customers will lose interest very quickly.
The prosaic expression for this is, "Get Woke; Go Broke".
Consider when The Episcopal Church decided, in the wake of the Vietnam and Civil Rights era, to become a moral voice not just for things eternal, but in regards to secular ideology as well, even openly taking sides in presidential and other elections. The Church lost two-thirds of its membership.
People want to learn of Jesus and do so in an atmosphere of acceptance. So far, that acceptance has been extended only to those whose thoughts and words correspond to the consensus of the church leadership. God forbid that someone openly admit that they voted for Trump or something equally outrageous. They may be permitted a seat in the pews, especially if they donate, but they will be gossiped about, and sometimes even ridiculed, by their clergy. It's a distasteful practice and regrettably very common; it causes me to wonder if the clergyperson's interest is in devotion to the Lord or in exercising petty power over other people.
More and more often, as I listen to my younger and/or newer colleagues, I realize it's the latter.