Wednesday, August 29, 2012

Everything Old Is New Again

Unilever sees 'return to poverty' in Europe

"Unilever will adopt marketing strategies used in developing countries in order to drive future growth in Europe, as the head of its European business warned that poverty will rise in the region as a result of the debt crisis."

Unilever is the multi-national corporation that owns a remarkable number of European food manufacturers.  In the US, and this is just offhand memory, they own the Ben and Jerry's ice cream concern.

If you thought that Ben and Jerry's was owned by a couple of elderly hippies, then you see the power of Unilever's marketing approach.

I wonder what role Christianity will play in this new European reality.  Well, if any.