This is a Little Extreme, but Gives an Interesting Perspective on How Political Marketing is Shaped These Days

Marvel's (and DC's, too) sales keep falling, year by year, and more and more comic book shops keep shuttering, unable to sell the dreck that these onetime titans used to sell by the literal hundreds of thousands. 

Now only a couple of books sell 100,000 reliably, and most "hit" books sell around 30,000. Many sell 8,000 to 10,000 copies a month. The line at which comic books used to be cancelled for low sales was around 60,000 in Jim Shooter's day.

We must all have the same thoughts; We must all use the same words.