Professors usually spend about three-six months (sometimes longer) researching and writing in order to submit a twenty-five-page article to an academic journal. And most experience a twinge of excitement when, months later, they open a letter informing them that their article has been accepted for publication, and will therefore be read by…… an average of ten people.
To be fair, it sold more in Australia [Thank you, Mermaid Waters], but the market is...um...limited.