"Self-Care and the Disappearance of the Adult"

Self-care is less an organized industry than it is an emerging (and maddeningly vague) philosophy of life that is gaining ever larger numbers of devotees, especially online. Tumblr features many posts tagged “self-care” that include advice such as “You are valid” and “Fall deeply in love with yourself.” There are “self-care band-aid tattoos” on offer from a company called Motivational Tattoo that feature uplifting reminders such as “I am enough” and “Calm.”