Let Me Know When They Start Sacrificing Goats

In more ancient times, when communal experiences were mediated by religion, crowds used to gather outside temples on feast days. In Biblical times, for instance, on pilgrimage holidays like Passover, Jewish people were supposed to travel to Jerusalem, to be present at the Holy Temple, where the High Priest would make a sacrifice to God.

Nowadays, we have Apple Release Day—the Feast of St. Jobs—when faithful customers gather outside Apple stores and await the renewal of a next generation iPhone.