This Sounds Suspiciously Like The Episcopal Church

Sociologically speaking, the act of raising awareness is really a claim for moral respect, and more importantly moral authority. The possession of awareness is a marker of superiority – and the absence of awareness is taken as a sign of inferiority. Those who refuse to ‘be aware’ are frequently morally condemned. Outwardly, awareness-raisers eschew the language of morality. They insist that they’re just providing information to help people make an informed choice. They say they are not in the business of judging others; they only want to support ‘the vulnerable’. In truth, when it comes to preaching, these awareness entrepreneurs are in a class of their own. They may use the rhetoric of non-judgmentalism, but they have no inhibitions about telling parents how to bring up their children or instructing citizens on how to behave and what food we should consume.