Secularise Jesus' story and watch his relevance grow
Take the Christ out of Jesus to make non-believers, well, not believe but at least have better feelings towards that which they can't believe. I really can't make any sense out of this article's logic.
I had a [temporary] parishioner in another, and rather unfortunate, parish once upon a time furious about at the common Christian teaching that Jesus surrendered mortal existence on behalf of our sins. "I didn't ask him to die for me", she exclaimed at a Bible study.
"That's the whole point. He did it anyway", I replied. Jesus is divine whether we want him to be or not; whether we can accept it or not.